here’s a bit of what i do

If you like what you see, and you need a hand with your website, emails or social stuff, give me a shout.

Copywriter Belfast - Evolve Lifestyle & Fitness


Evolve is a new private fitness studio in Belfast city centre, which opened in Summer 2019.

I worked with owner Noel over the last few months providing copy for his new website, email marketing, social media content and blog post writing.

Evolve Website >>

Michael is an exceptional copywriter with a fantastic work ethic. He is always willing to go above and beyond to help his clients with their projects. His passion for his job and client satisfaction is clear to see, and I would highly recommend Michael to anyone looking for content creation.”

Noel Toman, Owner, Evolve Lifestyle & Fitness

Copywriter Belfast Portfolio Aware NI


A fantastic local charity and one that means a lot to me personally. Aware are the depression charity for Northern Ireland. I was asked by Aware to re-write a set of 10 guides they were also having redesigned for online and print. Guide topics included help with depression, anxiety, bipolar, and self-harm.

The guides are in the final stages of design, so check back for a link to the final versions soon.

‘Michael is a fantastic copywriter who is both passionate and extremely efficient. We recently hired him to re-write 10 of our factsheets on mental health, to update them into a more easily comprehendible reading style. We received the sheets back in an extremely quick turnaround with zero edits to be made. We couldn’t be happier with his work, and would highly recommend him to any business in need of a great copywriter.’

Karen Collins, Chief Executive Officer, AWARE

Copywriter Belfast - Resdiary

blog posts for resdiary

ResDiary provides businesses with online booking and table management software, and diners with an app on which to make bookings and leave reviews.

The software is used by almost 10,000 restaurants in 60 different countries.

ResDiary approached me and asked me to write a series of blog posts for their website to promote their partner restaurants in Belfast and throughout Northern Ireland.

Copywriter Belfast - lovenifood


Shauna works in Northern Ireland Food & Drink PR, and is content editor for buynifood.com.

Like me, Shauna is hugely passionate about local food, and the people who make and supply it.

She asked me to go with her to the 2019 Balmoral Show, and manage her Instagram account, covering the days event, and promoting exhibitors at the show.

‘Michael, I just wanted to thank you for working so diligently alongside me in the Food Pavilion at the Balmoral Show yesterday (Thurs 16th May). Your expertise in social media particularly Instagram was completely invaluable to me. I simply could not have achieved what I did yesterday on behalf of the NI food sector without you. I am so very grateful to you. Many thanks, Shauna.

Shauna Magill, Marketing & PR, Food & Drink Division, Invest NI

Let’s see what I can do for you and your business