here’s a bit of what i do

If you like what you see, and you need a hand with your website, emails or social stuff, give me a shout.

Copywriter Belfast - Evolve Lifestyle & Fitness


Evolve is a new private fitness studio in Belfast city centre, which opened in Summer 2019.

I provided owner Noel Toman with search optimised copy for his new website to match his new brand.

Evolve Website >>

Michael is an exceptional copywriter with a fantastic work ethic. He is always willing to go above and beyond to help his clients with their projects. His passion for his job and client satisfaction is clear to see, and I would highly recommend Michael to anyone looking for content creation.”

Noel Toman, Owner, Evolve Lifestyle & Fitness

Copywriter Belfast - Resdiary

blog posts for resdiary

ResDiary provides businesses with online booking and table management software, and diners with an app on which to make bookings and leave reviews.

The software is used by almost 10,000 restaurants in 60 different countries.

ResDiary approached me and asked me o write a series of blog posts for their website to promote their partner restaurants in Belfast and throughout Northern Ireland.

Copywriter Belfast - lovenifood


Shauna works in Northern Ireland Food & Drink PR, and is content editor for buynifood.com.

Like me, Shauna is hugely passionate about local food, and the people who make and supply it.

She asked me to go with her to the 2019 Balmoral Show, and manage her Instagram account, covering the days event, and promoting exhibitors at the show.

Michael, I just wanted to thank you for working so diligently alongside me in the Food Pavilion at the Balmoral Show yesterday (Thurs 16th May). Your expertise in social media particularly Instagram was completely invaluable to me. I simply could not have achieved what I did yesterday on behalf of the NI food sector without you. I am so very grateful to you. Many thanks, Shauna.”

Let’s see what I can do for you and your business